as the first animal of the Chinese zodiac’s twelve-year cycle, the rat ushers in new beginnings and is known for its adaptability, imagination, intelligence, and thriftiness

inspired by the year our certified packrat, gabriela, was born, year of the rat is a virtual studio created by a bookworm + fashionista, curated for the cool girl collective- all the girls inside you!

focused on sourcing new and gently used items (cult classics included!) intended to last and love, again and again. we feat. small biz, small batch, and prioritize women + minority owned brands and designers because we couldn’t give a rat’s a** about the next “big thing”, just the bigger picture.

based out of miami and made for the ones who still hang upside down on the monkey bars, yotr is committed to never growing up (and certainly never gatekeeping).